The electric car called the Mia Micro Bus has gained wide popularity thanks to its innovative styling and engineering, and above all its consummate simplicity and charm. ProFair recently created a highly successful display environment for the Mia at the International Auto Show. We’ll soon be doing likewise for the Mia at the Clean Tech World show in Berlin, and next year at auto shows in Geneva and Paris.

Mia Electric is a French-German joint venture that aims to promote modern and environmentally friendly mobility in urban areas. The company’s flagship product is the Mia Micro Bus, a compact and practical electric car that is available as a three or four seater and a mini van.

ProFair’s trade show stand design showcased the Mia in a clear and open manner that fits well with the vehicle’s brand image. The amply proportioned stand displayed the Mia Micro Bus in a stylish urban environment surrounded by self-illuminating elements. The cars were illuminated by light emanating from white glass surfaces on which the cars were placed and behind which special voluminous light boxes attached to the wall bathed the cars in light.  Lightweight fabrics and emission-free materials underscored the environmental friendliness and resource sustainability of the Mia; healthy snacks and fresh organic juices were also on offer. All of these elements were further accentuated by the omnipresent sunny propeller logo.

ProFair developed the various elements of the stand’s design using a modular system that will be reused at numerous ensuing shows, as well as in dealer showrooms and company office buildings. The stand will also form the basis for the unified look of the Mia’s brand strategy in the coming years and months.


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